ART BUYERS: THE DIFFERENT TYPES
People have different art buying patterns. An art dealer needs to recognize different types of art buyers for a better sale. An art buyer can fit two or more types with one type being dominant. Being able to differentiate art buyers will make selling art more enjoyable. It will also provide a more informed experience.
These people enjoy searching for and buying art. They usually have a craving for a sense of community. These customers want to get to know you before they buy anything. This group of customers enjoys email newsletters and art blogs. It is not surprising to see these people commenting on social media. Although they make up the largest percentage of attendance, they contribute the smallest when it comes to sales. Of course, art dealers should not ignore them and still give them attention. But it is best to keep your interaction with these customers minimal. These people are likely to talk about their experience with you on social media. They could be great promoters but also terrible bashers.
People who know exactly what they want are purpose-driven customers. They already have a specific size, style, or color scheme in mind. Customers in this group include art consultants, space planners, interior designers, and architects. These people aim to fulfill the needs of their clients. They usually hire people for commissioned works since they know what they want. These customers are often on a deadline. It is crucial to accommodate their requirements in an efficient manner. They will not linger long if you are unable to attend to their needs. It is best to offer them a detailed price list, information on the medium, dimensions, and more. These customers are not easy to please but they become loyal customers if you serve them well enough.
There are people who buy things on a whim. These people are often emotional and get attached to the items they buy. It is crucial to share your enthusiasm with these buyers. Providing an exciting experience while discussing the art will attract them more. Put an emphasis on how the art will make them feel. Art dealers should connect the attributes of the art with their personality. Impulse buyers often do not care about how much the item is worth. They act fast and want to get what they want at once. Most impulse buyers are also quick to change their minds. They might return the item after bringing it home. Make sure to explain the return policy in advance to avoid any trouble.
Observing the various behavior patterns of art buyers can be fun. You can learn why and how they make decisions when it comes to buying art. Recognizing the type of buyer will let you adjust and adapt to accommodate all customers.